Thursday 23 April 2015

Case Studies- US Blockbuster

US Blockbuster:
Furious 7:
Release date: 16th March 2015 (South by Southwest Film Festival)
Budget: $190,000,000
Opening Weekend/ gross: $147,187,040/ $350,034,110
Production Companies:  Universal pictures, China Film Co.
Director: James Wan
Certificate:12A
Stars: Vin Diesel, Dwayne Johnson
Genre: Action, Crime, Thriller
Marketing:
Official Facebook
Official website
publicity from Paul Walkers death
Wiz Khalifa did the promotional song, went from twenty-two  to number one in the British Charts in a week,  also number one on the billboards in America.  Lots of people are into the brand and may see the video and be encouraged to see the film from the song.
all original stars come back- apart from Paul
Furious 7 did better than the rest of the franchise
Got over the billion dollars mark - not many films have done this - Avatar, Titanic, Harry Potter and the Deathly Hallows part 2, Iron Man 3, Frozen, Transformers: Dark of the moon, The Lord Of The Rings: The Return of the Kings, Skyfall, The Dark Knight Rises.

















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